One
thing’s for sure, the presenter doesn’t know how to make a good presentation
(the one that doesn’t hurt your eyes). Don’t
worry, if you follow these simple steps, you can have presentations anywhere!
Plan on what
you are going to present. Since the point of your slides is to illustrate and
expand what you are going to say to your audience, you should know what you
intend to say and then figure out how to visualize it.
2. One thing at a time.
Use only one topic per slide. The moment that you change your slide with
many topics inside it, the audience will be reading all what you have done
instead of listening to what you are saying.
Keep th3e presentation bulleted and remember, don’t let the audience
advance to the next topic if you are still in the first.
3. Be simple.
Where most
presentations fail is that their authors, convinced they are producing some
kind of stand-alone document, put everything they want to say onto their
slides, in great big chunky blocks of text.
Congratulations!
They’ve just killed a roomful of people. Cause of death: terminal boredom
poisoning.
Don’t let them get bored by those miles
and miles of text, instead, cut out the unnecessary words and focus on the main
topic of the presentation. Use big fonts
(but not soooo big that the audience would focus on the font and not on the
topic) for headings and regular fonts for body texts.
4. Make it formal.
PowerPoint and
other presentation packages offer all sorts of ways to add visual “flash” to
your slides: fades, swipes, flashing text, and other annoyances are all too
easy to insert with a few mouse clicks.
Avoid the
temptation to dress up your pages with cheesy effects and focus instead on
simple design basics:
·
Use decorative fonts only for
slide headers, and then only if
they’re easy to read. Decorative fonts are hard to read and should be
reserved only for large headlines at the top of the page.
·
Use good contrast to the presentation. Put dark text on a light background. If
you must use a dark background – for instance, if you would want to use a
standard template with a dark background – make sure your text is quite light
(white, cream, light grey, or pastels) and maybe enlarge the font size up two
or three notches.
·
Align text left or right. Centered text is harder to read
and looks amateurish. Line up all your text to a right-hand or left-hand
baseline – it will look better and be easier to follow.
·
Avoid cluttering. A headline, a few bullet points, maybe an
image is enough for your message to stand out.
Anything more than that and you risk losing your audience as they sort
it all out.
5. Use images sparingly.
Use
images only when they add important information or make an abstract point more
concrete.
No, no, no! Don't use this! |
While
we’re on the subject, absolutely do not use
PowerPoint’s built-in clipart. Anything from Office 2003 and earlier has been
seen by everyone in your audience a thousand times – they’ve become tired,
used-up clichés, and I hopefully don’t need to tell you to avoid tired, used-up
clichés in your presentations. Office 2007 and non-Office programs have some
clipart that isn’t so familiar (though it will be, and soon) but by now, the
entire concept of clipart has about run its course – it just doesn’t feel fresh
and new anymore.
6. Think outside the screen.
Remember,
the slides on the screen are only part of the presentation –
and not the main part. Even though you’re liable to be presenting in a darkened
room, give some thought to your own presentation manner – how you hold
yourself, what you wear, how you move around the room. You are the focus when you’re
presenting, no matter how interesting your slides are.
7. Have them wanting for
more.
Like
the best writing, the best presentation shook their audiences early and then
reel them in. Open with something surprising or intriguing, something that will
get your audience to sit up and take notice. The most powerful hooks are often
those that appeal directly to your audience’s emotions – offer them something
awesome or, if it’s appropriate, scare them. The rest of your presentation,
then, will be effectively your promise to make the awesome thing happen or the
scary thing not happen.
8. Communicate.
Questions
arouse interest, attract curiosity, and engage audiences. So ask a lot of them.
Build tension by posing a question and letting your audience stew a moment
before moving to the next slide with the answer. Quiz their knowledge and then
show them how little they know. If appropriate, engage in a little
question-and-answer with your audience, with you asking the
questions.
9. Speak in a friendly tone.
Especially
when you’ve done a presentation before, it can be easy to fall into a drone,
going on and on and on and on and on with only minimal changes to your
inflection. Always speak as if you were speaking to a friend, not as if you are
just reading a script. If keeping up a lively and personable tone of voice is
difficult for you when presenting, do a couple of practice run-throughs.
10. Break the rules.
As
with everything else, there are times when each of these rules – or any other
rule you know – won’t apply. If you know there’s a good reason to break a rule,
go ahead and do it. Rule breaking is perfectly acceptable behavior – it’s
ignoring the rules or breaking them because you just don’t know any better that
leads to shoddy boring presentations that lead to boredom, depression,
psychopathic breaks, and eventually death. And you don’t want that, do you?
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